For his first book Before They Pass Away (2013), Jimmy travelled across the world for over thirty years to meet people from thirty-five Indigenous cultures. In 2020, Jimmy re-launched Before They Pass Away, with new unpublished images and new insightful texts. With advances in new technology, the book transformed into a digital travel experience. Now every picture in Before They Pass Away is scannable with the free Jimmy Nelson App, revealing unique video content behind every picture. This personal artistic documentation is a way of re-igniting the fire and pride within and for Indigenous people and empowering future generations all over the world to illuminate their cultural heritage.
‘When you look at people- whether they are the Huli from Papua New Guinea, the Mursi from Ethiopia or even oneself- look beyond and do not judge. Often the truth is far different from what the eye beholds.’ - Jimmy Nelson